Search engines like Google are like racing car mechanics, constantly under the hood tweaking their complex code engines to maintain their relevancy on a web that has moved from stiff, static and slow to dynamic, social and real time.
It is said that Google makes up to 500 changes every year to its search algorithms to ensure that it delivers fast smart search results that keep people typing “Google.com” into their web browsers and continue to pay for its paid search advertising.
Companies with websites that didn’t change in years are slowly realizing that they need to have an active presence on the web by creating and publishing content that attracts customers, begs to be shared and Google will find. These changes to an increasingly dynamic web is leading to the rise of digital agencies that can partner and guide customers through this maze of choices, change and confusion.
In this video interview I chat to Andy Jamieson about his company “Switched On Media” which has won several awards recently including ranking 9th in Deloitte’s Technology Fast 500 and 3rd in Smart Company Fast 50 for 2010.